ECOBABY BRAND KIT (October 2026)
Online version with previews: https://ecobaby.vercel.app/brand

FOLDERS
  logo/        Wordmark. PNG (2400px wide, transparent) + SVG. Periwinkle / white / ink.
  icon/        The "E" icon on its own. PNG 1024 transparent + SVG.
  profile/     1080x1080 profile pictures (circle-safe). Use ecobaby-profile-periwinkle.png everywhere.
  covers/      Facebook 1640x624, X 1500x500, LinkedIn 1584x396, YouTube 2560x1440.
  templates/   Instagram post 1080x1350 and story 1080x1920 frames with the logo placed.
  highlights/  Instagram highlight covers, 1080x1080.
  favicon/     Website favicons (ico, svg, 16-512 png, apple-touch-icon).

COLOURS
  Periwinkle       #5B6BE0  rgb(91,107,224)   Primary: logo, icon, bold backgrounds
  Soft periwinkle  #BFC9F9  rgb(191,201,249)  Calm backgrounds
  Ink              #232423  rgb(35,36,35)     Text, dark buttons
  Paper            #F3F2EE  rgb(243,242,238)  Default background
  Butter           #F0DC89  rgb(240,220,137)  Offers / highlights (sparingly)
  Blush            #E4D2C8  rgb(228,210,200)  Pregnancy content
  Mint             #C5DCD9  rgb(197,220,217)  Newborn / nursery content
  Deep indigo      #3F4DB8  rgb(63,77,184)    Small labels on light backgrounds
  Muted grey       #6B6B66  rgb(107,107,102)  Secondary text

FONT
  Figtree (free on Google Fonts and in Canva). Headlines SemiBold 600, body Regular 400.

RULES
  - Logo colours: periwinkle, white or ink only. No stretching, outlines or shadows.
  - Write "EcoBaby": one word, capital E and B.
  - UK English, warm and honest tone.
